HP Awards – Unreal Engine & AI

Campaign:

HP Partner Awards 2025

Agency:

The Catalyst

Brand:

Hewlett Packard

Timeline:

3 weeks

Duration:

3min

Brief:

HP commissioned a high-impact opening video for their Partner Awards event.
The core requirements were:
- Create a futuristic,
- high-speed race sequence
- Feature 36 partner logos throughout the environment
Design the world, vehicles and narrative with complete creative freedom

Solution:

Using Unreal Engine, we built a high-velocity, neon-lit race through a futuristic city, designed to match HP’s cutting-edge identity.
Partner logos were seamlessly integrated into the world via holographic signage and architecture.
The video ends at the finish line, intentionally leaving the identity of the racers unshown.
Immediately after, the two HP executives entered the stage in their racing outfits and helmet colours, completing the narrative live.
The opener was a resounding success – HP noted that departments across the company spoke about it for months after the event.
The impact secured us the contract to produce the 2026 opener which is in pre-production.