HP Partner Awards Opener 2026

Campaign:

HP Partner Awards Opener 2026

Agency:

The Catalyst

Brand:

HP | Hewlett Packard

Timeline:

5-6 weeks

Duration:

5min

Brief:

Create a five-minute event opener for the HP Partner Awards 2026 that uses AI to deliver a human-centred, emotionally resonant story of HP’s journey.
To shift away from a purely tech-driven narrative and instead spotlight the people behind the brand – from founders Bill Hewlett and Dave Packard to current leadership – making the story feel personal and cinematic.
The film needed to trace HP’s evolution from the Silicon Valley garage to the future, while working seamlessly across a multi-screen environment with supporting product content on multiple venue screens.

Solution:

We created an emotive, AI-led timeline film that brought HP’s history to life – recreating its origins, reviving Bill Hewlett and Dave Packard, and placing current leaders Yesh and Richard within key moments of that journey.
AI-generated visuals, combined with stock footage, delivered a seamless cinematic narrative, while side screens added context through products, milestones and innovations.
To elevate the experience, AI-generated narration by Jack Devnarain transitioned into a live stage handover, turning the opener into a fully immersive screen-to-stage moment.