JSE ‘Make The List’ TVC

Campaign:

Make The List

Agency:

Ebony & Ivory

Brand:

Johanessburg Stock Exchange (JSE)

Timeline:

4 - 6 weeks

Duration:

30 sec

Brief:

For the first time in its history, the Johannesburg Stock Exchange needed a commercial. After decades without competition, newly emerging exchanges forced the JSE to reaffirm its leadership and communicate why it remains the trusted, established and proven choice.
The brief was to create a cinematic piece that showed the JSE as the institution that has shaped, elevated and stabilised South Africa’s markets for generations.
The campaign title: “Make The List”

Solution:

We created a symbolic, cinematic commercial following a man experiencing the pulse of shifting markets before stepping onto a rooftop overlooking Johannesburg’s CBD.
As he raises his hands, the city responds, entire buildings lift upward around him, visualising how the JSE is the force that moves markets and drives growth.
The “Make The List” message lands with confidence, positioning the JSE not just as an exchange, but as the catalyst that elevates businesses and the economy.
The commercial powerfully reasserted the JSE’s dominance at a critical moment of new competition.