Ocean Basket Comeback

Campaign:

Comeback Commercial

Agency:

JAW Design

Brand:

Ocean Basket

Timeline:

4-5 days

Duration:

30 sec

Brief:

At the height of COVID, Ocean Basket needed a commercial to revive sales during a time when restaurants were empty, spending was down and no live shooting was possible.
They wanted to reintroduce their iconic Fish and Chips Special as a way to encourage delivery and takeaway orders.
The campaign had to be created entirely from existing brand elements and clever animation.

Solution:

We produced the “Comeback Commercial” by transforming Ocean Basket’s existing imagery into a dynamic, uplifting spot using animation, motion graphics and fresh design work.
It delivered a burst of optimism and energy during a difficult period and required no on-location shooting.
The TVC commercial was such a major success that Ocean Basket commissioned two more follow-up commercials within the next few months.
All three spots became the backbone of their COVID-era communication and played a crucial role in keeping the brand visible, relevant and afloat throughout the pandemic.